About

Patrick and Laurel

Patrick DiMichele is a Chicago-based designer with an abiding love of books, basketball, bicycles and beer. Also alliteration.

He's led successful digital engagements for big corporations, small startups and a wide array of healthcare, education and nonprofit orgs.

Patrick is happiest playing the roles of facilitator, problem-solver or pixel-pusher; transforming fuzzy ideas into razor-sharp experiences.

Laurel Hechanova is a designer, illustrator, podcaster and reader living in sunny Oakland.

Throughout her career she’s created dozens of intuitive, research-based products for healthcare, nonprofit, and public sector organizations.

Laurel’s specialty is helping teams align on the problem they're trying to solve and reducing the risk involved in implementing a viable solution. She contributes puns at no additional cost.